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Christian Pescher
Ph.D. Marketing and Innovation, Universität Passau
Degrees
Ph.D. in Marketing and Innovation, Universität Passau
Master in Speech Communication, Universität Regensburg
Email
Facultades Asociadas
Research Fields
Marketing
Innovation
Publicaciones
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Ideators’ success in innovation tournaments: Participation, productivity, or pressure?
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The Role of Artificial Intelligence in the Ideation Process
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Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
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Menu-based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity
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Accounting for word-of-mouth effects in preference-based market forecasts