Christian Pescher

Ph.D. Marketing and Innovation, Universität Passau

Degrees

Ph.D. in Marketing and Innovation, Universität Passau

Master in Speech Communication, Universität Regensburg

Email

Carreras Asociadas

Research Fields

Marketing

Innovation

Publicaciones

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
Menu-based Choice Models for Customization
Consumer decision-making processes in mobile viral marketing campaigns