Christian Pescher - Universidad de los Andes

Universidad de los Andes > Christian Pescher

Christian Pescher

Ph.D. Marketing and Innovation, Universität Passau

Degrees

Ph.D. in Marketing and Innovation, Universität Passau

Master in Speech Communication, Universität Regensburg

Email

Facultades Asociadas

Facultad de Ciencias Económicas y Empresariales

Research Fields

Marketing

Innovation

Publicaciones

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
Menu-based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity
Consumer decision-making processes in mobile viral marketing campaigns