David Kimber

David Kimber

Director of Graduate Programs / Ph.D. Communication, Universidad de Navarra

Degrees

Ph.D. in Communication, Universidad de Navarra

MS Management and MBA, Pontificia Universidad Católica de Chile

Ingeniero Comercial, Major in Management Sciences, Pontificia Universidad Católica de Chile

Email
dkimber@uandes.cl

Teaching Fields

Marketing

Media Management

Publicaciones

Media Engagement: Connecting with Audiences in Media Markets
Part I: Theoretical Foundations and Measurement: Audience Engagement as Pillar of Sustainability of Media Companies: Now and Beyond
Part V: Synthesis: Audience Engagement: Now and Beyond
Quality Content as Audience Engagement Strategy
Association between Smartphone Usage and Academic Performance in Chilean Schools

Proyectos de investigación

RELACIÓN ENTRE CALIDAD PERCIBIDA DEL CONTENIDO Y EL ENGAGEMENT DEL CONSUMIDOR EN LA INDUSTRIA DEL STREAMING: EFECTOS EN SATISFACCIÓN, RECOMENDACIÓN Y LEALTAD.
USOS Y GRATIFICACIONES DE LOS CELULARES ENTRE LOS MENORES CHILENOS
Cross-cultural Selling and Performance: The mediator effect of Adaptive Selling Behavior in the relationship between Cultural Intelligence and Performance

y mantente informado de todo

Publicaciones